Hyundai Dissertation



Posted by T. ARVINDHRAJ (35080072) In partially fulfilment to get the award of Master of Business Administration underneath the supervision and guidance of Dr . T. RAMACHANDRAN (PROFESSOR in SRM University) Kattankulathur)




This is to certify the fact that project report entitled " A Project Record On CONSUMER PREFERENCE TO GET DSC HYUNDAI MOTOR PVT LTD. CHENNAI”, submitted simply by S. ARVINDHRAJ

in partial fulfilment pertaining to the task in award of Master of Organization Administration (MBA) of SRM University, Kattankulathur is a bonafied research work accomplished under my own supervision and guidance with no part of this kind of project have been submitted for virtually any other level / degree or diploma.

The assistance and help received during the course of the research has been completely acknowledged.

Went out with: ____________

Doctor T. RAMACHANDRAN (PROFESSOR) SRM school of Management, Kattankulathur.


It is difficult to acknowledge a precious debt since that of learning as it is the only debt that is certainly difficult to pay off except through gratitude. First and foremost I wish to express my profound gratitude to the almighty, the merciful & compassionate with whose grace & blessings I have been in a position to complete this kind of work. It truly is my profound privilege to express my sincere thanks to the Dean Dr . JAYSHREE SURESH (School of Management), for providing me a way to work on the project and giving me personally full help in completing this kind of project. My spouse and i am very thankful to my guideline Dr . T. RAMACHANDRAN (Professor in SRM University, Kattankulathur) for him full support and direction in completing this task work.


I, M. H. ABOOBAKAR SIDDIQUE (35080013) hereby announce that the job " A Project Report On CUSTOMER PREFERENCE FOR DSC HYUNDAI ENGINE PVT LTD. CHENNAI " under the

oversight and direction of Dr . T. RAMACHANDRAN (Professor in SRM University or college, Kattankulathur) department of administration studies SRM, Kattankulathur may be the result of the original work done by simply me and also to the best of my expertise, a similar job has not been published to any school or any other institution.

Place: Date:

Identity: Register zero:


CHAPTER 1 a couple of 3 four Introduction Aims of Research Scope from the Study RESEARCH METHODOLOGY 4. 1) Exploration Design 4. 2) Info collection four. 3) Sampling 4. 4) Statistical Equipment 4. 5) Limitation with the Study 5 Industry Profile 12 Organization of the Account 6 7 8 being unfaithful 10 11 Data Examination and Model Findings Suggestions Conclusion Annexure Bibliography nineteen 46 forty-eight 50 52 56 SUBJECT PAGE NOT ANY 1 several 5 several 8 8 9 10 11


SL. No

1 ) 1 1 ) 2 1 ) 3 1 ) 4 1 . 5

Set of Tables

Cash flow Group Of Clients Knowledge about the positioning of the display room Visited the showroom just before Convenience of auto parking Buying decision for a several wheeler 1 ) 5. 1) Test the Chi Square for Buying decision for a 4 Wheeler

Site No

twenty 22 twenty-four 26 28 29 35 32 34 36 38 40 40 44

1 ) 6 1 ) 7 1 ) 8 1 ) 9 1 ) 10 1 ) 11 1 ) 12 1 . 13

Room of Hyundai Visited additional Hyundai showroom before visiting this display room Various other brands seriously considered before coming to this showroom

Relationship between Gasoline Efficiency and Maintenance applying Chi Sq Test Selling price list of Hyundai cars Gives expected via dealers Objectives from the retailers Customer service inside the showroom


SL. NO 1 . 1 1 ) 2 1 . 3 1 . 4 1 . 5 1 ) 6 1 . 7 1 . 8 1 ) 9 1 . 10 1 . 11


Cash flow group of buyers Knowledge about the location of the display room Visited the showroom ahead of Convenience of car parking Interior of Hyundai Frequented other Hyundai showroom ahead of coming to this kind of showroom Various other brands seriously considered before arriving at this display room Price set of Hyundai automobiles Offers predicted from traders Expectations through the dealers Customer service in the showroom

PAGE SIMPLY NO 21 23 25 twenty-seven 31 thirty-three 35 39...


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