Essay about Why SMEs in Pakistan do not give attention to branding, Presentation and Labeling

п»їWhy SMEs in Pakistan will not focus on Branding, Labeling and Packaging SMEs of Pakistan currently usually do not focus on the branding, labels and packaging of their goods. There are a number of reasons for this. A few of them happen to be discussed beneath: - 1 . Lack of Financial resources: -Entrepreneurs are incredibly much dedicated to the quality and uniqueness with their products that they can commit all of their resources to this area. Hence they are certainly not left with any kind of financial useful resource to be dedicated to branding, marking and packaging.

2 . Lack of Marketing Skills: -Lack of marketing expertise is another purpose due to which will entrepreneurs tend not to focus on personalisation, labeling and packaging of their products as they do not have the sufficient marketing secrets to deservingly analyze as to what type of personalisation, labeling and packaging is essential for each item.

3. Not enough Knowledge/ Education: -Most from the entrepreneurs in Pakistan happen to be those who adjust themselves to family business. Most of these business owners do not get important formal business education. As a result due to unawareness of the importance of branding, labeling and packaging they do not concentrate on this area.

4. Lack of Competition: -Most of the entrepreneurs function in niche' markets through which they are the marketplace leaders with their target marketplaces. They have well-established links and understanding using their customers. They already know their customers happen to be loyal to them and in addition they do not foresee any competition from any kind of competitors. Thus they do not envisage any requirement of branding, marking and packaging.

5. Lack of Innovation: -Innovation is a essential success element in business. However due to deficiency of innovation inside the SME community the general trend is that give attention to branding, labels and presentation is not really done.

6th. Lack of Personal Conviction: -Another important cause of SMEs to not focus on marketing, labeling and packaging is that entrepreneurs happen to be personally certainly not convinced regarding the importance of branding, marking and product packaging....

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